Kotaku
A Cadillac marketeer sent me more details about the upcoming car pack that Cadillac will be giving to Project Gotham Racer 3 gamers.
The Cadillac V-Series Collection will be free and hits the Xbox 360 on May 22. The idea is that gamers get a free, cool add-on for PGR3 and Cadillac gets some exposure. Sounds like a win/win to me. I'd like to see all in-game advertising be free and optional. Part of me is still expecting the other shoe to drop and for Caddy to announce that there will be a ten minute commercial everytime you get in one of the cars or you'll be charged $5 for it.
I guess we'll find out on May 22.
Interestingly enough, Caddy's largess has extended into the real world. The company offered to loan me a V-Series car while I am in L.A. covering E3. The said they've selected ten editors for the offer, no strings attached.
The idea is that they want to build interest among "influential game editors about the Cadillac V-Series Collection." I've turned them down, but had I said yes they would have given me a car to use from May 8 through May 12 or 13 and paid for all of the expenses.
I wonder who among the ten will say yes?
