• Sony

    Sony to Lose $900M in 2006/2007 on PS3 Launch?

    A blurb so short, we might as well just quote it:

    Sony Corp. said on Thursday that it expected its game division to post a loss of about 100 billion yen in the current business year, hit by start-up costs for its PlayStation 3 game machine.

    That's almost a billion dollars Sony is looking to lose to launch the PS3. And to think that many of us thought Sony would actually learn from the mistakes of Microsoft: don't sell your consoles at an insane loss and have enough of them at launch. Looks like neither will hold true.


    Sony sees 100 bln yen game division loss for 06/07
    [Reuters]

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