• next »
    Sega

    How Sega Reels in Girls

    By Brian Ashcraft, 2:23 PM on Fri Oct 14 2005, 1,476 views

    card.jpg

    For boys, there's Mushi King. But for girls, there's Oshare Majo("Fashionable Witch") Love and Berry. The arcade card game has been a hit with little girls since Sega introduced it last October. Put in a 100 yen coin, and if the player wins one of the mini games, they get a new card, which depict things like clothes or hairdos. These can be scanned into the machine, changing the character's look. The cards of course have become quite valuable, and a quick scan of Ebay will turn up collections going for high prices. According to Sega, there's been 43 million Oshare cards shipped since launch. Compare this to the 280 million Mushi King cards and do the math. The game is one of the few female arcade hits. Stereotypically, women are in arcades to take sticker picture photos or humor their boyfriends. Oshare fans don't have boyfriends, because they're like six years old. But, that's beside the point.

    (I don't mean to be off color, but is the figurine on the card wearing a thong?)

    Fashionable Witches Here [Official Site] via AnimeNewsService

    Loading comments ...