Kotaku
Sony just can't get any love these days. Even EA is giving them hell for falling behind the Nintendo DS in market and mind share. They want Sony to address the "price and performance" of the PSP.
Speaking with UK trade pub MCV, EA EVP and COO of worldwide studios David Gardner signaled the publisher's change in handheld strategy.
There's no doubt that EA has historically bet more on PSP. I think we were excited by the technology, but the consumers have proven that actually what they want is fun. We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games - and creative ones that really take advantage of the hardware.
Wait. Does this mean future DS software won't be coded by your summer interns and consist entirely of the ugliest versions of your console library? Cool! Maybe you ought to look into licensing Nintendo's Talking! Cooking Navi software and slap John Madden's blushing mug on it. That man could definitely sell some food-based titles.
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