In an interview that reads short of a press release, Kaz Hirai sits down with CNET and talks up the PLAYSTATION 3. Jabs at Microsoft and Blu-ray chest-thumping aside, he does talk about the console's production:

We haven't officially announced production on the PlayStation 3 just yet. But we are on track to deliver 2 million units for the launch period on a worldwide basis that we announced at E3. We are going to make sure that those units get out into the market... We are going to make every effort possible to make sure that we get as many units out into the market in the major territories as well as some of the smaller territories that we're launching in.

Does Kaz mean that production has started but the general public doesn't know about it yet or that the announcement production is going to start hasn't been made yet? I'm slightly baffled how they are going to hit their target. We're only a few months away. Brian Ashcraft

More Here [CNET]